Adding value to your clients is important for three reasons. It helps you build client loyalty, it improves the reputation of your brand and it keeps prices higher with added value. Read below and find out how you can add value to your clients through four simple tips:
- Additional services — Offer something different. Give your clients something that the competition does not, like 24 hours customer support rather than just business hours. Show your clients that you care by sometimes going above and beyond to serve them. For example, personally drop off an urgent order to help get your client out of a bind.
- Become an expert — Gain your clients trusts by giving up knowledge freely and contributing to their business. When they are ready to buy, they will turn to you.
- Provide additional resources — Don’t work alone, instead try to gain allies that can benefit your clients. Partner up with other organizations that offer services that complement yours. For example, if you are website developer you can partner with a graphic designer and copywriter.
- Spend money – Finally, make sure you use your clients as suppliers whenever you can.
These tips will help strengthen the relationship with your clients and create powerful bonds.